At the recent Grammy Awards ceremony, the acclaimed artist Bad Bunny captured significant attention not only for his multiple nominations but also for his groundbreaking fashion choice. He became the first male celebrity to don a full custom menswear look by Schiaparelli on such a prominent stage, illustrating his fearless approach to style. This sartorial moment underscored a pivotal shift for the luxury fashion house as it expands its footprint in the realm of men's high fashion, merging classic sophistication with avant-garde detailing.
Bad Bunny Makes a Bold Statement in Schiaparelli at the Grammys
On the evening of the 2026 Grammy Awards, a significant event in the music world, global superstar Bad Bunny, celebrated for his six nominations including Album and Song of the Year, made an unforgettable entrance on the red carpet. He chose a custom-made tuxedo by Schiaparelli, a distinguished French haute couture house, marking a momentous occasion as it was the brand's inaugural major menswear red carpet appearance. This bespoke black and white ensemble, while exuding a classic suiting aesthetic, drew its inspiration from a women's couture design first showcased during Schiaparelli's spring 2023 collection in Paris. The front of the tuxedo maintained a traditional, sleek appearance, but the back revealed an unexpected and innovative laced-up detail on the blazer, adding a daring twist to the conventional silhouette. Bad Bunny confidently expressed to Vogue during his final fitting, "This look was easy—look how good it looks on me. My personality can connect with different worlds and styles. The same happens musically." Completing his sophisticated look, the tuxedo's lapels were subtly embroidered with Schiaparelli's signature measuring tape motif, and he accessorized with exquisite Cartier jewelry. His stylist, Storm Pablo, praised the outfit, remarking, "We love this outfit. As far as who Benito is today, this is the most elevated version of him. With Schiaparelli doing this outfit and them never doing menswear, this is something really refreshing and new." Since Daniel Roseberry took the helm at Schiaparelli in 2019, the brand has seen a few male celebrities, such as Jared Leto and Daniel Pace, incorporate elements of its designs. However, Bad Bunny's appearance at the Grammys signifies the most high-profile and complete menswear representation for the brand to date, establishing him as a pioneering figure in this fashion frontier. This event not only highlighted Bad Bunny's unique fashion sensibilities but also signaled a burgeoning era for Schiaparelli in the evolving landscape of men's haute couture.
Bad Bunny's choice to embrace a gender-fluid approach to high fashion on a global stage like the Grammys sends a powerful message about personal expression and breaking traditional boundaries. His confidence in wearing a design rooted in women's couture challenges conventional menswear norms and encourages a broader dialogue about style, creativity, and identity in the public eye. This moment serves as an inspiration for individuals to explore fashion beyond prescribed categories, fostering a more inclusive and imaginative industry. It highlights that true style transcends labels and is ultimately about how one feels and expresses themselves through clothing.