Lammhults Design Group has unveiled its innovative new showroom in central Stockholm, meticulously designed by Note Design Studio. This space, introduced during Stockholm Design Days 2026, fundamentally transforms the conventional showroom model. Rather than a mere display area, it functions as a dynamic, shared environment where the interplay of furniture, acoustic elements, illumination, and material selections profoundly influences the perception and occupation of modern work settings. Cristiano Pigazzini, co-founder of Note Design Studio, extends his expertise beyond the architectural design to serve as the creative advisor for the entire Lammhults Design Group, ensuring that the showroom embodies a forward-thinking yet historically informed spatial language. His approach involves a deep dive into each brand's heritage, meticulously examining the evolution of materials, construction techniques, and design philosophies to forge a vision that is both contemporary and rooted in the group's rich past. This strategic move aims to foster a more engaging and interactive experience for visitors, allowing them to truly inhabit and understand the design ethos.
The establishment of this new hub on Norrlandsgatan 20 marks a significant evolution for Lammhults Design Group, positioning it as a vibrant center for dialogue, collaboration, and inspiration. The design challenges traditional boundaries, creating a fluid transition between the urban landscape and the internal world of Scandinavian design. Large street-facing windows offer glimpses into inviting interiors featuring soft seating, tactile acoustic textiles, and a palette of warm, harmonious tones, subtly encouraging passersby to slow down and engage. Inside, carefully orchestrated sightlines, diffused natural light, and nuanced variations in floor elevation guide visitors through a series of interconnected spaces. These areas are crafted to evoke the comfort and functionality of actual workspaces and lived-in environments, moving far beyond the static displays typically found in exhibition halls. This intentional design fosters an atmosphere where products are encountered within meaningful contexts, prompting interaction and contemplation rather than passive observation.
A Transformed Experience: The Stockholm Showroom Reimagined
Lammhults Design Group has opened an innovative showroom in the heart of Stockholm, a project realized in collaboration with Note Design Studio. This new space, showcased during Stockholm Design Days 2026, represents a departure from traditional display-focused showrooms. Instead, it offers an integrated environment where the careful selection of furniture, acoustic treatments, lighting, and materials collaboratively shape the user's perception and engagement with contemporary workspace solutions. Cristiano Pigazzini, a co-founder of Note Design Studio, plays a pivotal role as creative advisor for the entire group, guiding the overarching creative direction. His methodology begins with an in-depth exploration of each brand's historical archives, analyzing how construction methods, material choices, and design philosophies have evolved. This historical understanding is then leveraged to inform a progressive spatial language that anticipates future trends while honoring past innovations, ultimately creating a cohesive and forward-looking design narrative for the showroom.
The ground-level location of the showroom on Norrlandsgatan 20 seamlessly connects the bustling city life with the carefully curated internal world of the Lammhults Design Group. Expansive windows blur the lines between inside and out, showcasing inviting soft seating, rich acoustic fabrics, and a palette of warm, earthy tones that subtly encourage a moment of pause from the urban pace. Within, visitors are drawn through a progression of rooms by extended sightlines, gentle daylight, and subtle changes in floor elevation. These spaces are intentionally designed to resemble dynamic workspaces and comfortable residential interiors, offering a more immersive and relatable experience than conventional exhibition setups. Pigazzini emphasizes the showroom's role as a vital meeting point, fostering interaction and dialogue. The arrangement of furniture within contextual settings encourages conversation and contemplation, shifting the focus from individual items to the synergistic relationships between them. This approach allows diverse design philosophies from Lammhults, Abstracta, Fora Form, and Ragnars to coexist harmoniously within a unified spatial rhythm, highlighting the group's 'Multiplied' strategy and its commitment to comprehensive, holistic design solutions.
Fostering Connection and Dialogue through Contextual Design
The new Lammhults Design Group showroom in Stockholm, envisioned by Note Design Studio, represents a strategic evolution in how design is presented and experienced. This space goes beyond merely exhibiting products; it creates a holistic environment that mirrors actual living and working situations. The design, spearheaded by Note Design Studio’s Cristiano Pigazzini, is deeply rooted in the rich heritage of each brand within the Lammhults Design Group, utilizing past innovations to inform a contemporary and forward-looking aesthetic. This integrated approach allows visitors to experience the full breadth of the group's offerings – including products from Lammhults, Abstracta, Fora Form, and Ragnars – within inspiring and contextual settings. The showroom is conceived as a dynamic hub for fostering customer dialogue, enabling creative collaborations, and offering boundless inspiration, thereby strengthening the symbiotic relationship between design, business objectives, and evolving customer needs. It serves as a physical manifestation of the group's new strategic direction, emphasizing interconnectedness and a deeper engagement with design.
Strategically situated on Norrlandsgatan, the showroom acts as a crucial link between the vibrant urban environment and the group's interior design world. Its street-level presence, marked by large windows, invites engagement with a curated display of soft furnishings, sound-absorbing textiles, and a comforting tonal scheme that instills a sense of calm. Inside, the meticulously designed layout uses long visual axes, carefully modulated daylight, and subtle shifts in floor height to guide movement through a series of distinct yet flowing rooms. This progression offers an experience akin to navigating authentic workspaces or residential interiors, diverging significantly from a standard exhibition format. Pigazzini views the showroom's location as central to its function, highlighting Lammhults Design Group's role as a leading Scandinavian design entity that aims to connect more intimately with product users. The thoughtful arrangement of furniture in 'situations' rather than isolated displays encourages conversation and moments of reflection. This emphasis on relational design ensures that various design approaches can coexist harmoniously, creating a cohesive spatial rhythm that underpins the group's renewed vision and commitment to Scandinavian values of work, life, and community. The interior is deliberately crafted for repeated exploration, allowing its atmosphere to subtly transform with different uses, times of day, and the presence of diverse individuals, thus making every visit a unique and engaging experience.