Nivoda has unveiled a significantly upgraded B2B gemstone marketplace, now branded as "The World's Gemstone Vault On Demand," aiming to redefine how jewelers and retailers access precious stones. This enhanced platform, launched in conjunction with its debut at AGTA Tucson 2026 and preceding JCK Vegas, promises unprecedented selection, streamlined sourcing, and transparent pricing.
The platform's redesign prioritizes user experience, featuring a powerful new megamenu, improved navigation, and precise filters to facilitate a faster, more intelligent buying journey. Following a thorough review of its supplier network, Nivoda now offers real-time, on-demand access to over 40 distinct gemstone varieties, catering to the increasing demand for both traditional and rare colored gemstones in bridal and fine jewelry markets. Complementing these advancements, Nivoda is introducing "Gem Club," an exclusive membership program that will provide members with webinars, industry insights, comprehensive gemstone education, and a dedicated concierge sourcing service highlighting new additions to the marketplace. This program will initially launch in the United States, with global expansion planned shortly thereafter, positioning Nivoda not just as a sourcing hub but also as a leading knowledge destination for the jewelry industry.
Further bolstering its commitment to transparency, Nivoda has announced a new collaboration with GemWorld International's GemGuide, a respected independent authority on wholesale pricing and gemstone reporting. This partnership will grant customers access to essential benchmark pricing and current gemstone market intelligence, enabling more informed purchasing decisions and fostering greater transparency within the industry. Pia Tonna, Nivoda's Category Lead for Gemstones, emphasized the mission to elevate the gemstone buying experience through faster navigation, smarter tools, and a consistent, high-quality selection, noting the growing confidence of both established diamond buyers and new retailers in exploring colored gemstones.
Through these strategic enhancements and partnerships, Nivoda is embarking on a new era characterized by increased transparency, educational initiatives, consistent supply, and insightful market intelligence. The future of sourcing gemstones, diamonds, and melee is evolving, becoming more accessible and efficient through on-demand solutions like Nivoda's, ultimately empowering the jewelry industry with confidence and growth opportunities.